Client
NASCAR is an American auto racing company that is best known for stock car racing. It mainly targets a conservative male audience.
Ask
Foster a supportive culture and reduce stigma surrounding women’s reproductive health among the NASCAR community by sharing clear information with its traditionally male audience.
Strategy
Create various campaigns to visualize the importance of women’s reproductive health and display why the audience should care.
Collaborators:
Sophia Rojas
Sophia Ramazzotti
Brianna Murschel
Isabelle Potts
Francesca Milhizer